Data Analytics of Survey Responses for QSR Brand

Project Date: Nov 2023 - Dec 2023

Project Overview

Analyzed consumer survey data for a major Quick Service Restaurant (QSR) brand to identify emerging food preferences and service expectations.

Role & Responsibilities

• Cleaned and structured raw survey datasets (~5,000+ responses).
• Created visual dashboards highlighting key satisfaction drivers and gaps.
• Delivered actionable segmentation insights for marketing campaigns.

Impact

Informed the QSR brand’s 2024 product repositioning, boosting new item adoption rates by ~12% post-launch.